Meta generated nearly $135 billion in revenues in 2023, of which nearly $132 billion was from advertising (97.8% of the total revenues), $1.9 billion from Reality Labs (the augmented and virtual reality products arm), and over $1 billion in other revenue.
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Family of Apps (FoA)
Generates approximately 97% of Meta’s total revenue through advertising. This includes:
- Display advertising (banners, images, videos)
- Search advertising
- Performance-based advertising (clicks, conversions)
Reality Labs
Still in its early stages, this segment only contributed around 2% of total revenue in 2023. Its revenue breakdown is not publicly available.
Other
Portal devices and other products account for a very small portion of Meta’s overall revenue.
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